PRIVACY POLICY
This translation is for information purposes only. The German version is authoritative.
1.1 DATA PROTECTION EQUOVIS GMBH
1.1.1 PREFACE
1.1.1.1 WHO ARE WE?
1.1.2 SCOPE OF APPLICATION OF THE DATA PROTECTION DECLARATION
1.1.3 WHAT PERSONAL DATA DO WE PROCESS?
- Personal identification data e.g. first and last name, address data, e-mail address, telephone number, fax number
- Order data e.g. customer number, order number, invoice data
- Company-related data e.g. company name, department, activity
- Data about your online behavior e.g. IP addresses, user names, data about your visits to our website, the customer portals or the app, actions performed on our websites and customer portals, location of access
- Information about your interests and wishes that you communicate to us e.g. via our contact form or other communication channels
- Information about your professional career e.g. vocational training, previous employers, other qualifications
Demographic characteristics in Google Analytics: This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.
Facebook Pixel
We use the so-called “Facebook pixel” of Facebook Inc (“Facebook”). This allows users of our website to be shown interest-based advertisements (“Facebook ads”) when they visit the Facebook social network or other websites that also use the process. Through the Facebook pixel, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our level of knowledge: By integrating the Facebook pixel, Facebook receives the information that you have clicked on an advertisement from us or called up the corresponding website of our Internet presence. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible for the provider to find out and store your IP address and other identifying features.
By using the Facebook pixel, we pursue the purpose of displaying Facebook ads placed by us only to those Facebook users who have also shown an interest in our website. With the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. We can also use the Facebook pixel to track the effectiveness of Facebook ads for statistical purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad.
c) You can object to the use of the Facebook pixel at any time by opening the cookie consent details (bottom left) and deactivating your consent to the Facebook pixel.
d) Information from the third-party provider: Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA;
http://www.facebook.com/policy.php
Further information on data collection:
http://www.facebook.com/help/186325668085084,
http://www.facebook.com/about/privacy/your-info-on-other#applications
and http://www.facebook.com/about/privacy/your-info#everyoneinfo.
1.1.3.4. PLUGINS AND TOOLS
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Google Web Fonts:
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to Google's servers. This informs Google that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font will be used by your computer. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.
1.1.4 WHAT DO WE PROCESS YOUR PERSONAL DATA FOR - AND ON WHAT LEGAL BASIS? 1.1.4.1 CONTRACT FULFILLMENT
- Results of our marketing activities to measure the efficiency and relevance of our campaigns;
- Information from your visits to our website;
- We analyze the potential demand for our products and services.
- To protect you or your company from fraudulent activities, we analyze your data. This may occur, for example, if you have been the victim of identity theft or if unauthorized persons have gained access to your user account in some other way;
- To improve the reliability of our web applications, our IT support works closely with you in the event of technical problems. In this context, we also analyze logs of page accesses, actions performed, etc.;
- In order to ensure IT security;
- In order to be able to record and prove facts in the event of possible legal disputes.
1.1.5 WHERE WE TRANSFER DATA TO AND WHY
- Public bodies or supervisory authorities, e.g. tax authorities, customs authorities; judicial and law enforcement authorities, e.g. police, courts, public prosecutor's office;
- Lawyers or notaries, e.g. in legal disputes;
- auditors.
- Transport service providers and freight forwarders;
- Organizers and training service providers, if you have registered for certain trade fairs or events through us;
- Banks and financial service providers to handle all financial matters.
- Our own service providers In order to make our operations efficient, we use the services of external service providers who may receive personal data from you to fulfill the purposes described, including IT service providers, printing and telecommunications service providers, debt collection, consulting or sales companies.
- that third parties only have access to the data they need to perform the tasks assigned to them;
- that only employees who have explicitly undertaken to comply with data protection regulations have access to your data at the service providers;
- that the service providers comply with technical and organizational measures that ensure data security and data protection;
- what happens to the data when the business relationship between the service provider and us is terminated.
1.1.6 ARE YOU OBLIGED TO PROVIDE US WITH PERSONAL DATA?
1.1.7 DELETION TERMS
- Commercial or tax retention obligations must be complied with: The periods for retention primarily in accordance with the provisions of the German Commercial Code and the German Fiscal Code are up to 10 years.
- To preserve evidence in the event of legal disputes within the framework of statutory limitation periods: Limitation periods in civil law can be up to 30 years, whereby the regular limitation period is three years.
1.1.8 YOUR RIGHTS
- If your personal data is no longer needed for the purposes for which it was collected;
- If you have withdrawn your consent and there is no other legal basis for data processing;
- If you object to the processing and there are no overriding legitimate grounds for data processing;
- If your data is being processed unlawfully;
- If your personal data must be erased to comply with legal obligations.
- If you contest the accuracy of the data until we have had the opportunity to verify the accuracy of the data;
- If the data is processed unlawfully, but instead of erasure you only request the restriction of the use of the personal data;
- If we no longer need the personal data for the purposes of the processing, but you still need it for the establishment, exercise or defense of legal claims;
- If you have objected to the processing and it is not yet clear whether your legitimate interests override ours.